1. Information We Collect
- Personal Information: Name, email, phone number, billing and shipping address, date of birth, prescription details, and payment information.
- Account Information: Login credentials if you create an account.
- Usage Data: IP address, browser type, pages visited, and time spent on our site (collected automatically through cookies and similar technologies).
- Optical Information: Prescription details and health-related information necessary to fulfill eyewear orders.
2. How We Use Your Information
We use your information to:
- Process and fulfill your orders.
- Provide optical services and customer support.
- Communicate with you about your purchases, promotions, and updates.
- Improve our website, products, and services.
- Comply with legal and regulatory requirements.
3. Sharing Your Information
We may share information only in the following cases:
- Service Providers: With trusted third-party partners (payment processors, shipping carriers, optical labs) who assist in delivering services.
- Legal Compliance: If required by law or regulation.
- Business Transfers: In the event of a merger, acquisition, or sale of assets.
4. Cookies & Tracking
We use cookies and similar technologies to:
- Enhance site performance.
- Store preferences.
- Analyze visitor traffic.
You may disable cookies in your browser, but some features may not function properly.
5. Data Security
We implement reasonable safeguards to protect your data. However, no system is completely secure, and we cannot guarantee absolute protection.
6. HIPAA Acknowledgment
Because we may collect and use Protected Health Information (PHI) such as your vision prescription, eye health data, and related optical information, we follow applicable standards under the Health Insurance Portability and Accountability Act of 1996 (HIPAA).
- Definition of PHI: PHI includes any information that relates to your vision, prescription, or other health-related details that can identify you.
- Use of PHI: We use PHI solely to provide optical services, fulfill prescriptions, process orders, and as required by law.
- Disclosure of PHI: We will not disclose your PHI without your consent, except to:
- Licensed optometrists or ophthalmologists reviewing your prescription.
- Optical labs processing your eyewear.
- Insurance providers if applicable.
- Legal or regulatory authorities when required.
- Your Rights Under HIPAA: You have the right to:
- Access and obtain a copy of your PHI.
- Request corrections to inaccurate PHI.
- Request restrictions on how your PHI is used or shared (where legally possible).
- Receive a record of disclosures of your PHI.
- Safeguards: We maintain administrative, physical, and technical safeguards to protect your PHI, including encryption, secure storage, and limited access policies.
By purchasing products or using services through True Sight Optical LLC, you acknowledge that your prescription and related health information may be collected and used as outlined above in compliance with HIPAA.
7. Children’s Privacy
We do not knowingly collect data from children under 13. If such information is collected, it will be deleted immediately.
8. Your Privacy Rights
You may:
- Request access, correction, or deletion of your personal information.
- Opt out of marketing emails.
- Contact us to exercise rights under HIPAA or other privacy laws.
9. Third-Party Links
We are not responsible for the privacy practices of third-party websites linked from our site.
10. Changes to This Policy
We may update this Privacy Policy. Any changes will be posted here with a new effective date.